Fall finds Arizonans bearing down with Wildcat fever as we move through the football season. Who gets the glory when a team wins? The team. Who gets the blame if they don’t? The coach!
Paul Lester, a blogger for the SBA.gov site, explains that football coaches and small-business owners have a lot in common, and in fact, play a similar game.
Coaches research opponents, develop game plans and determine the best lineup of players. When starting a small business, entrepreneurs conduct market research to understand the competition and the key economic indicators. They build a business plan to set the strategic framework and find top talent to help them execute the plan and beat the competition.
DURING THE GAME
Head coaches make adjustments, shifting tactics to put their team in position to score and win. They consult with assistant coaches to get advice.
Entrepreneurs adjust to constantly changing market forces and customer demands. They can get assistance by consulting their local SBA district office, SCORE chapter, Small Business Development Center or Women’s Business Center.
Coaches deliver locker room speeches that motivate players to give their all and function as a team. Entrepreneurs motivate employees by providing benefit programs and encouraging their career growth through training.
They also foster teamwork by communicating the importance of each employee’s role in reaching a shared objective.
Coaches review footage to analyze which plays and strategies did or did not work and what improvements to make to defeat the next opponent. At the end of the month or quarter, entrepreneurs crunch numbers to determine how well the business performed and identify ways to boost profits, cut costs and improve customer service.
For both coaches and entrepreneurs, the job doesn’t end after one game or season. Entrepreneurs work hard every day to pursue their dream of starting, managing and growing a small business.